MANAAKI TĀNGATA MANAAKI WHENUA HAERE WHAKAMUA
CARE FOR OUR PEOPLE, CARE FOR OUR PLACE, TOGETHER WE GO FORTH
Special was born right here in Aotearoa.
Our edge of the world perspective delivers better results, with more strategic approaches and more ambitious creative thinking.
This led us to be named ‘New Zealand Advertising Agency of the Year’ by all major industry publications and the ‘Most Effective Agency’ in all of Asia Pacific by the APAC Effie Awards.
Our approach has taken us from Aotearoa, around the world, with offices in Melbourne, Sydney, Los Angeles, New York, London and Tokyo — but we've never lost our connection to our roots.
Our Aotearoa mindset, supported by a world-class network is what sets us apart.
We are committed to Aotearoa
Our Wellington and Auckland offices are our most significant demonstration of our commitment to Aotearoa.
We believe the businesses and organisations here are doing some of the most important work, and if we really want to work to create a better Aotearoa we have to be here, where these decisions are being made.
We are supporting the creative community
Our physical spaces are been designed as collaborative spaces, open to be used by the creative community, our clients and our partners. We have hosted events to foster the creative spirit, and welcome anyone that would like to use our whare.
We honour Te Tiriti o Waitangi
Special Aotea is a rōpū within Special dedicated to honouring Te Tiriti o Waitangi, we support our clients to ground their mahi in te ao Māori, and invest in building our own capacity, and the capability within the industry.
We want to make Aotearoa special
We believe that everything worth doing is worth making special.
